4:05 pm on Friday 1 November 2019
Today’s customers expect tailored experiences. Due to this, organisations are beating their brains out to offer a smoother experience to their customers regardless of their interaction stage.
This intensified necessity for content and asset management is why Adobe Experience Manager preferred by more and more people.
In fact, AEM was recognised as a Leader in Gartner’s July 2018 Magic Quadrant for Web Content Management (WCM) for the eighth year in a row.
If this was able to amplify your curiosity, let us dig more to understand why.
What is Adobe AEM?
It is a web-based client server set up that helps to easily build, manage and organize e-commerce websites and similar services. It integrates the best of infrastructure and application-level tasks into one package.
It consists of five elements - Sites, Assets, Mobile, Forms, and Communities. These elements deliver a comprehensive content management solution across all channels.
From building websites, mobile apps and forms to handling your marketing content & assets effortlessly, AEM can do it all.
Why Do Users Prefer AEM Over Other Content Management Systems?
User-Friendly and Writer-Friendly Interface
With the release of Adobe Experience Manager 6.5 all your web, mobile, and print content can be written and published at scale within a single platform and user interface. All this while also guaranteeing accuracy, smoothness and consistency.
Moreover, Adobe’s new Single-Page Application Editor allows users to quickly collaborate by letting users preview, edit and manage content in a single interface.
Simplified Multi-Site Management
AEM’s efficient multi-site management speeds up content creation by removing tedious efforts wasted in looking for the right asset by using Smart Tags. Also, its strong AI and Machine Learning capacity accelerates automated content publishing.
Additionally, an easy-to-use project dashboard makes it all a piece of cake. Consequently, your global teams can work with centralized brand assets at a speed that is required for the completion of specific projects.
Faster Marketing and IT Workflow
Marketing and IT teams are weighed down with the stress to create more content for multiple channels, that too faster. However, AEM employs a centralised DAM system that stores assets which decreases creative production time, storage expenses while escalating revenue.
Among other intelligent capabilities are access to style templates and core components along with a drag & drop feature. But what wins over is AEM’s seamless integration to Adobe Creative Cloud applications like Photoshop and InDesign.
This means no more waiting for the IT team for updates at all.
Highly Personalized Communications
With different customers having different interests, personalising digital content is more essential than ever.
AEM tailors every user’s experience by remembering their unique journey. Furthermore, by denoting experiences for an activity through Activities console or Targeting mode, it collects your customers’ search, usage, and geographical history.
Adobe’s Managed Services – Secure and Agile
A 2018 IDC study showed that with the usage of AEM Managed Services, there was a rise in ROI by 126% over 5 years and a decrease in the total cost of ownership by 33%.
Above all, AEM includes single-tenant virtual machines along with anti-virus and strong data encryption and isolation. With security certifications like ISO 27001, SOC-2; data encryption and industry compliance (FedRAMP, GLBA, HIPPA), you are definitely in safe hands.
Among other amazing benefits, AEM is powered by Adobe Sensei’s content intelligence and combines the best of content and asset management to help boost innovation and increase ROI.