5:29 pm on Tuesday 16 December 2014
Neil Patel says you can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” Online marketing is completely a mind game where you have to target the right audience with appropriate matter. You have to engage them and appeal to their sensibility.
Look at some easiest ways to promote your brand online with minimal effort:
Change is the only constant thing: Keep adding or refreshing your content periodically. While designing content it is vital that you bring in fresh ideas which can be in the form of relevant experiences, new milestones achieved, latest industry happening, interesting statistics and more.
SMO is the new SEO: “Sell-sell-sell sales methods simply do not work on social media.” Kim Garst . Social media makes your customer Aware, Intrigued and Engaged. It is about sensitively making a place in the audiences’ heart and giving them what they need for eg integrate your company pages with Facebook and Facebook with company pages for best results.. Social media is the first and most effective medium of building loyal customers and getting them back again.
Leverage the Analytic & Social Signals: From the Google Analytic to Facebook Insights, explore how, what, when, why, where your customers are reaching you. They give you subtle insights of what’s trending and how. These patterns help you narrow down your focus with increased ROI.
Numbers always matter, work organically towards the Likes, pins, shares, views, ratings, reviews, downloads, comments, feeds.
Quality content: Right from websites to articles to posts and pins, Original pure unadulterated focussed creative content is all that is needed. Blind aping monkeys don’t stand a chance, If you really want to reuse, do it smartly.
Also, Blogging is a great way to talk about your brand and peripherals in an informal way. Well written blogs have a way of appealing to the customer and making them aware and interested in your product.
Get Mobile: It is vital that you are available to mobile users online and offline as well for a long term engagement. Be it responsive websites to web apps or mobile apps, make sure your customers can find and connect with you wherever they are in the easiest manner.
Slow and steady wins the race: Don’t go overboard with any activity for a short duration of time. Make it a balanced, periodic plan and stick to it. This will give you great results. Above all be well informed, do market research, competitor mapping and keep abreast with new trends.